BMW Group India has created a new benchmark in the luxury car segment in 2025. Between January and September, the company sold 11,978 cars, marking a 13% increase compared to the same period last year. This phenomenal growth was driven by strong demand for electric vehicles, long wheelbase sedans, and SUVs, boosted further by new GST pricing and festive season offers.
The third quarter, Q3, was particularly impressive with BMW achieving its highest-ever quarterly sales at 4,204 units, a 21% jump year-on-year. September alone saw record deliveries, showing how new launches, attractive offers, and enhanced aftersales services resonated with buyers across India.
Electric Vehicles Become the Major Growth Driver as BMW iX1 and i7 Lead the EV Revolution
Electric vehicles are now a significant contributor to BMW’s success in India. BMW and Mini together sold 2,509 EVs in the first nine months of 2025, achieving a staggering 246% growth compared to last year. The iX1 led sales, followed by the flagship i7. EVs now account for 21% of BMW’s total sales in India, with the brand also supporting infrastructure through BMW Destination Charging, Smart E-Routing, and complimentary Wallbox installations.
Long Wheelbase Sedans Gain Popularity and Drive Half of BMW India’s Total Sales in 2025
Long wheelbase models, including the 3 Series, 5 Series, 7 Series, and iX1, saw massive growth of 169%, now representing 50% of BMW’s total sales. The 3 Series continues to dominate its segment with superior rear seat space and petrol engine performance, while the 7 Series remains India’s most desired luxury flagship sedan.
BMW SUVs Shine in 2025 with X1 and X7 Setting New Benchmarks in Luxury Segment
BMW’s SUV lineup also performed exceptionally, with 7,040 units sold, a 19% increase year-on-year. The X1 remains the top-selling model, accounting for over 30% of SUV sales, while the X7 leads in the luxury SUV segment. SUVs now make up 59% of BMW India’s total sales.
Mini and BMW Motorrad Post Impressive Results, New Retail Initiatives Attract More Buyers
Mini delivered 468 units, with Cooper S sales growing over 90% year-on-year. BMW Motorrad recorded 3,976 motorcycle sales, led by the G 310 RR and imported 1300 GS/GSA models. BMW India invested Rs. 365.6 crore across 56 facilities to enhance showrooms, digital tools, and customer experience.
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